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So, you’ve decided your business or institution will be well served by adding a new digital signage network. Now what?

Where to turn and what to do can be confusing, especially if you’re responsible for your organization’s communications or IT department, but don’t really know anything about a digital sign. While there are many good companies in business to help you achieve your goals, you can make the endeavor easier and far more successful if you avoid the problems many before you have encountered when rolling out and maintaining their digital signage networks.

Metroclick, having worked with hundreds of customers on their digital signage needs, we’ve seen a lot of difficulties that could easily have been avoided -along with the associated delays and added expense- with a little knowledge up front. As the saying goes, forewarned is forearmed. So, keep these Top 10 Pitfalls in mind as you plan your new network to make the experience smooth and rewarding.

No. 1: Lack of a clear purpose with your Signage

Someone in your organization, has read digital signage can make marketing messaging more effective. It can reach potential customers at the point of purchase, promote desired behavior, target different demographic groups associated with different times of the day, and do so many wonderful things.

But what exactly does your organization need to accomplish with it? That’s the seminal question. Without clearly defining the purpose of a digital signage network, it is impossible to find success in any phase of its deployment or use.

Taking the time up front to define the expectations for the system and write them out on paper for the approval of key management will provide direction and focus effort on attainable goals. Struggling to fulfill a nebulous purpose for the flat-panel sign network will rack up unnecessary expense and leave everyone connected with the project frustrated.

No. 2: Taking on digital signage as an IT project

“Digital signage network,” the very words sound IT oriented. While there’s a lot of IT technology involved with it, taking it on as an IT project is dangerous.

While highly skilled, the typical IT manager does not have the background nor the experience needed to roll out a successful digital sign network. There’s a powerful temptation on the part of IT managers to look at dynamic signage playback as if it were a Microsoft PowerPoint presentation. It isn’t.

PowerPoint does an excellent job at making business presentations, but how many TV stations rely on PowerPoint to create and playback the programs, commercials, news and promotions you see nightly? Exactly zero. With respect to playing back video, graphics, text and animation, layering multiple visual elements and building and maintaining a playout schedule, a sign network is much more like a TV station than a boardroom with a projector and a PowerPoint presentation. Keep that in mind if an IT manager volunteers to take on your organization’s project.

No. 3: Lack of  digital signage content

Congratulations. You have a digital signage network. What are you going to display?  Having a network without content is like having a newspaper without print. There’s just a whole lot of nothing and overwhelming sense of emptiness. You can work with digital signage company like Best Digital Signage | Screen Display Solutions – MetroClick to provide you with the necessary guidance.

Communicating in some form must be part of the reason behind the decision to add a sign network. However, there is no communication without content. Fortunately, many organizations have existing resources to draw upon that can be repurposed as digital signage content. Logos, commercials, promotional video, print advertising, plans and drawings can all be reused in whole or part to communicate a message on a sign network.

Additionally, RSS Internet feeds are a tremendous resource for updating a sign network with fresh “newsy” content, weather and sports scores that can give an audience a reason to take a second or third look.

Regardless of where it comes from, content is critical to the success of a sign network. Knowing where it will come from is as important as actually having the network in place.

No. 4: No one assigned to manage the project

While it’s not like designing the International Space Station, putting a digital signage network in place can be a complex undertaking. For that reason, it’s essential that any business or organization taking on a sign network assign someone to manage the project. Having an individual identified to own the project will minimize the impact of the unforeseen problems that inevitably creep into any complex undertaking.

Just as bad as having no one assigned to manage the project is its closely related cousin: management by committee. Offering up conflicting directions from multiple individuals will leave your system integrator bewildered and your project incomplete.

No. 5: No one to update content

While RSS feeds and subscriptions to news wire services are two sources of fresh information for a digital signage network, where will updated content conveying your company’s specific messages and current offerings come from?

A dynamic sign network that attracts attention has an insatiable appetite for fresh content. Thus, it’s essential that an organization taking on a sign network assign a qualified, competent person to the task of creating that content. Without someone in charge of the network’s content, the text, graphics and video being displayed will soon grow tired. Stale content will have the opposite of the desired result for a digital sign. It actually will drive viewers away and impart a sense of “been there, done that” that will be difficult to reverse.

No. 6: Taking the cheap way out

There’s nothing wrong with being budget conscious about a digital signage installation; however, selecting products, including displays, controllers and signage softwares from Best Digital Signage Software Solutions | Custom Digital Signage Software Development – Metroclick , and services like content creation solely on their price tag can result in a system that in the long wrong will cost an organization dearly.

Systems designed solely on the price of the component miss the point. Digital sign networks are about communicating information -perhaps a marketing message, maps and directions or instructions- to their intended audience. Spending money on an inexpensive system just because it’s cheap could cost a business or organization far more than the money saved in lost opportunities.

 

Without exception, experience shows that businesses and organizations that fund the addition of digital sign networks express interest in expanding their systems after they’re installed.

Take these digital signage lessons to heart as you proceed with your digital sign rollout, and you’re much more likely to have a successful experience. More importantly, your company or institution will avoid costly mistakes that will delay the installation and prevent your communications from having their desired effect.

Sources Mentioned:

  1. http://www.metroclick.com/digital-signage-software/
  2. http://www.metroclick.com/digital-signage/
  3. http://www.metroclick.com
  4. http://tkosigns.com/5-reasons-b2bs-need-signage/

 

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Large format Printing – Why Companies in NYC

There are quite a lot of reasons why companies in NYC would want to blow up their prints (photos or images) to very large format using large format printing technology. While the minor reasons are many, there is always one main factor. The companies want their banners to get NOTICED. The more eyes they get, the better return on their expenses. When someone wants to print their images to a very large size, they are only wanting people to notice the internal message whenever they pass by.

https://www.youtube.com/watch?v=OB2j6KmNX38

Large format Printing – Products

Some conventional businesses require very large banner advertising to display their offerings or to present their products. They have been doing this way to get their attention across. Common display areas include trade shows as people are plenty and move in herds. They may not get your brochures due to the crowd squeeze. This banner are large enough to attract coming crowds so their potential customers can see their desired products or services.

 

Large format Printing – Signage

Besides for advertising, businesses also adopt large format printing nyc, prints or banners as signage. In the event where they are holding seminar or meeting for large group of people in a large area, visible big signage are required. These large banners are very useful in public areas with different signs and advertisement. It will help to direct attendees to the correct location without fail. It might also serve as advertisement for the company considering the huge size of these large posters. The double benefits for a one time cost is certainly worth it.

Some businesses in New York also like to use the huge size as a display of milestones. Companies who have reach new milestone whether in sales or years of services would like a big shout out. It also serves as a boost for existing employees for their years of hard work. It would motivate them to work harder for the next milestone. This might even attract new potential employees who are intrigued by the large banner and their success.

 

Large format Printing – NYC Residential

Large format posters while favoured by commercial businesses, they are also used in residential areas in NYC. Some households love to display these banners in their back yard. Usually, they are holding a celebration for a household member. Celebration events include graduation and birthday party. Nowadays, I have seen a few a open house with very big banners in the front to attract buyers. With such a competitive market, a prominent banner could help to attract the neccessary eyeballs.

Lastly, we can also see chain stores and restaurants using large format printing to their advantage to outshine their neighbour stores. They will display their new products or any promotional items using big display banners. This is almost a sure way to bring in customers who are curious to see the list of promotional and new items.

For more information on large format printing in NYC, you can contact VSLprint.com. They will be glad to help you with more in-detail questions.